Board and Executive
The Board of Lifeline WA plays a vital role in the success of the organisation. Responsibility for day-to-day management and administration is delegated by the Board to the Chief Executive Officer, assisted by the senior management.
Lifeline WA has been deliberate in recruiting Board members who have complementary backgrounds and skills that are aligned to the organisations strategic objectives. Individually and collectively, Board Members strive to use their experience of business and community life to add value to the organisation as well as effectively monitor its operations.
Sasha Pendal, Chair
MBA, BA (Hons)
Appointed August 2016
Appointed Deputy Chairperson December 2017
Appointed Chairperson April 2019
Sasha is an experienced executive leader and current Chief Executive Officer of Early Start Australia. Sasha has over 25 years’ experience in commercial management, strategic planning, policy advice and community relations. In addition to her role as Chair of Lifeline WA, Sasha has been involved in a number of not for profit organisations including serving on the board of Glass Jar Australia, Bright Energy Investments and the Curtin Graduate School of Management Advisory Board.
David Etherton, Deputy Chair
Appointed June 2018
David has over 20 years of senior executive leadership experience in the tourism, venues and events industries. David has been the CEO of VenuesWest for over 10 years and oversees 13 of Western Australia’s biggest sporting and entertainment venues, including opening the world class RAC Arena and Optus Stadium.
Rhys Taylor, Treasurer
Appointed Caretaker Member January 2021
Rhys is a Chartered Accountant with almost 20 years' experience and is the Project Financial Controller at Wesfarmers. He has extensive experience across a range of industries including retail, financial services, education and mining.
John Brearley, Board Member
Dip Ed, BSW, Grad Dip (Mental Health Science)
Appointed August 2017
John is the Assistant Director System Engagement and Governance at the Mental Health Commission of Western Australia. He has extensive leadership experience in large organisations providing services in mental health, disability and aged care. John is experienced in rural and remote health delivery, corporate and clinical governance, system development and high-level stakeholder management.
Nadia Mitsopolous, Board Member
Appointed August 2017
Nadia Mitsopoulos has worked in the media as a journalist and broadcaster for almost 30 years. Nadia worked extensively in television in Perth and overseas, before making the move to radio. She is currently the presenter of the Mornings Program on ABC Radio Perth
Howard Knight , Board Member
CFA, GAICD, F.Fin
Appointed May 2019
Howard is a Chartered Financial Analyst (CFA) with more than 30 years’ experience in investment finance. He is Managing Director of Redgate Capital and Executive Chairman of Vista Energy. Howard is also a member of the University of Western Australia Investment Committee.
Bronwyn Kerr, Board Member
LLB (Hons), BA, FCIS, GAICD
Appointed Caretaker Member May 2021
Bronwyn is a legal and governance professional with over 15 years’ experience. Bronwyn is currently the General Counsel and Company Secretary of Atlas Iron Pty Ltd, a Pilbara iron ore producer. Bronwyn is admitted to practice law in Western Australia and holds post-graduate qualifications in finance and corporate governance.
Peter Thomas, Board Member
MBA, BSc, BEcon, GAICD
Appointed September 2021
Peter is a board director and consultant with significant executive experience in finance, mining and construction. He has held CEO and senior executive positions at BBI, Fortescue, Novartis and Decmil. He has previously worked for McKinsey & Company and Lehman Brothers in the USA. He is a director of Decmil, the ASX listed construction and engineering group and also a director of Salt Lake Potash, an ASX listed mining company.
Lorna MacGregor, Chief Executive Officer
Appointed January 2016
Ms Lorna MacGregor was appointed Chief Executive Officer of Lifeline WA in January 2016. She is an experienced senior executive who has held senior roles in government, corporate and not-for-profit organisations including HBF, healthdirect Australia, Activ and Perth North Medicare Local.
Lifeline WA relies heavily upon community contribution, corporate partnerships and fundraising activities to deliver its core suicide prevention and crisis support services.
44% of our funding comes from fundraising activities, 32% from Government grants, 22% from contracted services and 2% from fee for service.
Lifeline WA is working towards being financially sustainable and to diversify revenue streams by creating long term, self-generated income to support our services.
The Mental Health Commission is the major funding body for the 13 11 14 crisis support service, and has been for four years to date. This financial investment will further enhance the accessibility of Lifeline’s suicide prevention services.
Long term financial sustainability is imperative for Lifeline WA and the 13 11 14 crisis support service requires ongoing funding to enable the training of more crisis support volunteers to build capacity and save more lives. Lifeline WA continues to increase its efforts on fundraising and diversifying its revenue.
Lifeline WA receives funding for the Department for Communities for its Separated Mums and Separated Dads counselling services.
The DV-Alert program has been funded by the Federal Department of Families, Housing, Community Services and Indigenous Affairs through Lifeline Australia since 2013.