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Resource sector distributor spreading Lifeline WA message of hope

1 June 2021

One of Australia’s biggest mining sector suppliers will be delivering a new commodity to its network of resources sector clients – Lifeline WA’s message of hope.

AMCAP has partnered with Lifeline WA to raise awareness and encourage conversations around mental health among workers in the mining industry.

Under the agreement, all AMCAP service kits and distribution boxes bound for resources sector sites will be branded with Lifeline’s 13 11 14 number and a simple message to ‘Seek Help – Find Hope’.

Lifeline WA CEO Lorna MacGregor said the partnership with AMCAP was a unique opportunity to reach resource sector workers.

“We know that working in isolated areas away from family and friends can be immensely challenging,” she said.

“Men in particular are at the greatest risk of suicide but are also the least likely to seek help.

“If seeing Lifeline’s number and message when they are on site reminds these workers they are not alone and encourages them to seek help, then this partnership could have a real impact.”

AMCAP sales and business development manager Barry Neale said the partnership with Lifeline WA was part of the company’s commitment to improving mental health.

“AMCAP has a strong engagement with the mining and resources sector and is seeking to create an awareness in this industry segment and the wider WA community around mental health support and suicide awareness,” he said.

“The intention is to remind people often working on isolated and remote locations that help is only a phone call away, available 24 hours a day.

“AMCAP ships around five thousand packages every month with multiple touch points from the 200 AMCAP staff, the logistics / transport providers with their large warehousing facilities, on the back of trucks travelling to remote locations and eventually the hundreds of stakeholders that see these packages on a daily basis on the mine sites.”

The new branded packages and kits will be distributed through AMCAP’s Welshpool distribution centre, where an event was held last week to celebrate the partnership.

Lifeline’s 24/7 telephone crisis support service is available on 13 11 14.